Professor Animesh joined the Faculty of Management in 2007. He received his doctorate in Information Systems from R. H. Smith School of Business, University of Maryland and holds an Masters in Information Systems Management from Carnegie Mellon University. He has a Bachelors in Business Studies from Delhi University.
Professor Animesh’s research primarily examines the impact of Internet technologies and electronic commerce. Currently, he is working on the following areas: Impact of online advertising on consumers and firms, impact of virtual world features on consumer experiences and behavior, impact of online social media on information diffusion, and impact of computer supported coordination systems on user productivity and satisfaction. His research has been published in top journals, such as Information Systems Research, MIS Quarterly, and Marketing Science. He has presented research papers at premier peer-reviewed academic conferences including International Conference on Information Systems (ICIS), Conference on Information Systems and Technology (CIST), Workshop on Information Technology and Systems (WITS), and Americas Conference on Information Systems (AMCIS). His teaching interests include Information Systems Management, Database Management, and electronic commerce.