Dr. Demetrios Vakratsas joined McGill's Faculty of Management in 2000. Prior to joining McGill, he taught and participated in research projects at The University of Texas at Dallas, London Business School, and University of Thessaloniki (Greece). His research focuses on issues of consumer response to firms' promotional and advertising strategies, strategic market entry decisions made by firms, marketing of financial services and internet marketing. His research has appeared in the Journal of Marketing, Journal of Consumer Marketing, and Applied Stochastic Models and Data Analysis. He has developed and taught courses on the subjects of Marketing Communications, Business to-Business Marketing, New Product Development, Marketing Management, and International Marketing
Dr. Vakratsas has provided consulting services for Nortel Networks (Dallas), Institute of Practitioners in Advertising (IPA-London), TBWA (London), and the Executive Board of the University of Thessaloniki on advertising strategy and product design issues.
Forthcoming article in a special issue of Applied Stochastic Models in Business and Industry on Closing the Gap betwen Academic and Practice - "Advertising Response Models with Managerial Impact: An Agenda for the Future" (includes a commentary by Tim Ambler and a rejoinder)