Emine Sarigollu


Desautels Faculty of Management

Marketing

 

Photo of Emine Sarigollu

Academic Director, BCom Program
Director (McGill Institute of Marketing - MIM)


Bronfman Building, Rm 387 [Map]
1001 rue Sherbrooke Ouest Montreal Quebec Canada
Montreal, Quebec
H3A 1G5
 
 
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Maria Fernandes [Email]
 


BA Bogazici University
MBA Bogazici University
MA University of Pennsylvania
PhD University of Pennsylvania

 

Dr. Emine Sarigollu joined McGill's Faculty of Management in 1988.She had previously taught at Rutgers University and at the Wharton School, University of Pennsylvania.

Dr. Sarigollu has developed and teaches courses in Marketing Management, Marketing Research, Decision Support Systems in Marketing and Product Policy to undergraduate and graduate students. Linking theory and practice in her teaching approach, she supervises undergraduate and MBA student groups in their marketing research projects for various firms and organizations.

Consumers' brand choice and switching behaviors, managerial implications of variety-seeking behavior, and the relative predictive effectiveness of the variety and reinforcement models using scanner data are among Dr. Sarigollu's research interests. In 1988, she was the winner of the Alden G. Clayton Doctoral Dissertation Proposal Competition held by the Marketing Science Institute for "A Dissertation Proposal: Patterns of Brand Choice When Consumers Follow a Dynamic Satiation Process: When Does Switching Indicate Satiation?" She has presented her research at conferences and faculty research seminars in Canada and the US.

In 1990, Dr. Sarigollu co-organized the Fourth Annual McGill-University of Toronto Marketing Symposium. Her professional affiliations include membership in the American Marketing Association, The Institute of Management Sciences, and the Association for Consumer Research.