Professor Ramaprasad joined the Faculty of Management in fall 2009. She received her doctorate in Management, Information Systems from the Paul Merage School of Business at the University of California, Irvine. She holds a B.S. from the University of Southern California.
Professor Ramaprasad’s research examines the impact of user-generated information online. Specifically, she examines the impact of online consumer-to-consumer communication on the consumption of digital goods, currently examining this within the context of the music industry. She looks at how this impact differs across different types of music, and has recently starting examining how this impact varies across different types of users. Recently, she has started work that examines the behavioral motivations that drive contribution in online communities. She has presented her work at a variety of IS conferences and won the best conference paper award at the Conference on Information Systems and Technology at INFORMS in October 2009.
Impact of information technology on organizations and industries; impact of information technology on consumption; impact of online word-of-mouth; impact and drivers of user-generated content; online communities; social networks; diffusion of information; digital media; music industry.
Music Blogging, Online Sampling, and the Long Tail. Information Systems Research, forthcoming (with Sanjeev Dewan).
Rishika, R., J. Ramaprasad. 2010. An Empirical Analysis of User Generated Content on Consumer Choice and Contribution to Online Community: A Disaggregate Level Analysis.
Ramaprasad, J., S. Dewan. Consumer Choice in an Online Music Community: Bandwagon Effects and Local Network Influence.
Dewan, S., J. Ramaprasad. 2009. Chicken and Egg? Interplay between Music Blog Buzz and Album Sales.
Music Industry, Digital Goods, Online Communities