Laurette Dubé is Professor and holds the James McGill Chair of consumer and lifestyle psychology and marketing at the Desautels Faculty of Management of McGill University, which she joined in 1995. Dr. Dubé received her Ph.D. from Cornell University in 1990, specializing in consumer and lifestyle psychology and marketing. She has received prior to her doctoral degree a MPS in Marketing and Management (Cornell University), a MBA in Finances (HEC), and a BSc in Nutrition (Laval). Dr. Dubé’s lifetime research interest bears on the study of affects and behavioral economic processes underlying consumption and lifestyle behavior and how such knowledge can inspire more effective health and marketing communications in both real-life and technology-supported media. Dr. Dubé has made outstanding theoretical contributions to the consumer psychology and marketing discipline, while working creatively and rigorously on issues of managerial and social significance. Beyond scientific publications in books and in the leading scientific journals of her field, including Journal of Consumer Research and Journal of Marketing Research, her work has been presented in leading general audience and business publications such as Maclean’s, The Globe and Mail, USA Today and The Wall Street Journal. She is the founding chair and scientific director of the McGill World Platform for Health and Economic Convergence, created to foster partnerships among scientists and decision-makers from all sectors of society to encourage a more ambitious notion of what can be done for more effective health management and novel pathways for social and business innovation. Dr. Dube is a Fellow of the Royal Society of Canada.