Myung-Soo Jo

Desautels Faculty of Management

Marketing

 

---

---

---

BC Hankuk University of Foreign Studies
MBA University of Michigan
MS University of Illinois
PhD University of Colorado

 

Professor Myung-Soo Jo teaches Marketing for Asia-Pacific Region and Marketing Research at the undergraduate and MBA levels. His other teaching interests include International Marketing, Marketing Strategy, and Brand and Pricing Management. He has taught in the US and Australia and worked in Korea.

Dr. Jo's research interests include country branding, country-of-origin management, international/cross-cultural marketing, sub-branding and other branding issues, and strategy formulation with the manipulation of the marketing mix.