Myung-Soo Jo

Desautels Faculty of Management



Photo of Myung-Soo Jo

Bronfman Building, Rm 325 [Map]
1001 rue Sherbrooke Ouest Montreal Quebec Canada
Montreal, Quebec
H3A 1G5
514.398.4780 [Office]


External website 

BC Hankuk University of Foreign Studies
MBA University of Michigan
MS University of Illinois
PhD University of Colorado


Professor Myung-Soo Jo teaches Marketing for Asia-Pacific Region and Marketing Research at the undergraduate and MBA levels. His other teaching interests include International Marketing, Marketing Strategy, and Brand and Pricing Management. He has taught in the US and Australia and worked in Korea.

Dr. Jo's research interests include country branding, country-of-origin management, international/cross-cultural marketing, sub-branding and other branding issues, and strategy formulation with the manipulation of the marketing mix.